Press the button… of fashion

Used on the most diverse occasions, jeans always manage to interpret the fashion of the moment, changing shape and cutting out a piece of the market for themselves every year with new models.

The protagonists of 2018 are the details: from embroidery to patches, from fringes to applications, to become a must for every trend this year as well. A cult and iconic fabric par excellence, jeans manage to be rock with elegance, for a David Bowie look in which colours, studs and buttons are the highlights.

Buttons are one of the most distinctive details of jeans. They tell of a particular style and character that are waiting to be interpreted.

With the right shades of colour and right layers of plating, we brought together an important customer of ours in the button industry and a French luxury brand. The result was a deal to develop these fundamental details.